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1. Introduction

Dawnbay Sylor ("we", "us", or "our") provides AI-powered data analysis and decision-support tools for family financial planning and small business strategy. We are committed to protecting the privacy of visitors to our website and users of our services. Please read this policy carefully to understand our practices regarding your personal data.

2. Information We Collect

We may collect the following categories of information when you interact with our website or services:

• Contact information: such as your name, email address, and phone number when you submit a form or contact us directly.
• Account and usage data: information you provide when creating an account or using our tools, including financial planning inputs you choose to share with us.
• Technical data: such as IP address, browser type, device identifiers, and pages visited, collected automatically through standard web technologies.
• Communications: records of correspondence if you contact our support or sales channels.

We do not knowingly collect sensitive personal data unless it is voluntarily provided by you and reasonably necessary for the service you have requested.

3. How We Use Your Information

We use the information we collect for purposes that may include:

• Providing, operating, and maintaining our website and services
• Responding to inquiries, requests, and support needs
• Improving our tools, features, and user experience
• Communicating updates, offers, or relevant information, where you have consented to receive them
• Complying with legal obligations and protecting our legitimate business interests

4. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal data, we rely on one or more of the following: your consent, performance of a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our services, balanced against your rights and freedoms.

5. Sharing of Information

We do not sell personal information. We may share information with:

• Service providers: third parties who perform functions on our behalf, such as hosting, analytics, or customer support, under appropriate confidentiality obligations.
• Legal and regulatory authorities: where required to comply with applicable law, regulation, legal process, or governmental request.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality arrangements.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to operate correctly, remember preferences, and understand how visitors interact with our content. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of parts of our website.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we take reasonable steps to securely delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If your information is transferred to or processed in a country other than your own, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, which may include the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict certain processing activities
• Request a copy of your data in a portable format
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details on our Contact page. We may need to verify your identity before responding to your request.

11. Children's Privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from individuals under the age required by applicable law without appropriate consent. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by a revised "Last updated" date and will be effective as soon as it is accessible.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through our Contact page.